From Brand to Demand: How to Maximize Content Impact Across the Buyer Journey

To put it simply, there cannot be demand without brand — and content is the connective tissue between the two. Join Andrew Bolton, SVP & Chief Customer Officer at Knotch, and Sabrina Lui, Executive Director & Digital and Creative Agency Lead at KMPG, to explore this critical connection between brand building and demand generation, and to understand why one cannot succeed without the other. In this session you will learn: 

• The importance of developing short term and long term strategies to drive marketing success
• Why content plays a pivotal role in both brand and demand 
• How top of the funnel brand insights can lead to demand success 
• How to track and optimize content impact throughout the buyer journey  
• Real life insights on how KPMG maximizes content impact from brand to demand